While reading a recent post by Annette over at Annette Piper’s Handmade Jewellery she reminded me how important it is for businesses to send newsletters.  She said she hadn’t sent a newsletter for a while and when she did, someone bought from her.

An important lesson can be learnt from Annette’s situation.  For businesses who have a blog and blog regularly, blogging is only a promotional tool out of many.  One of the others is the old fashioned newsletter.

Blog readers may not be subscribed to your newsletter and your newsletter readers may not be blog readers, therefore you have to remember that you have a whole other audience out there waiting to hear from you.  If someone has subscribed to your newsletter it means that they have an interest in your product or service.  They may not have bought from you yet, but with regular contact via a newsletter, they could buy from you in the future.

With that in mind, here are some newsletter tips I thought I would share:-

• When sending a newsletter make sure you’ve got something interesting to say - introduce new website content, offer a special that you are not offering anywhere else, profile a product or service or introduce a new product range.
• Do not send newsletters more than once a week and no less than once a month.  Today I unsubscribed to a newsletter because the owner sends an update 3 or 4 times a week.  Instead they could easily compile all the small paragraphs and send one out each Friday.
• Build the relationship between you and your readers but sharing a little bit about yourself.  You do not need to share your life story but just enough for them to get to know you and feel safe in buying from you.
• If you are publishing articles from article banks, be careful as your readers may have read it elsewhere.
• Every now and then reward your readers with a special give-away just for them.

Can you add any other tips?

If you are a little shy about sending out a newsletter on a regular basis, work up to it.  Start quarterly if you feel that once a month is too much, once you’ve got the hang of it, start sending newsletters every second month and then monthly.

Good luck!

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